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POCKET TEXTILE MERCHANDISING & MARKETING EXPERT

Order #: T1618_2007TPp
US$ 50.00 + $17.00 for Shipping (Discounts Avaiable for Multiple Orders)
Published by Textile Info Society, Jan 2007
386 Colored pages, Hard-bound


Pocket Textile Merchandising & Marketing Expert Cover Page
In today's competitive marketplace, a Textile Merchandiser must have more than just the basic information to survive. Pocket Textile Merchandising & Marketing Expert is best described as the book having ‘All About Textile Merchandizing & Marketing’. This great book is in many ways an introduction to practical aspects of Textile Merchandizing & Marketing. A perfect handbook for designers, merchandisers, marketing personnel, production departments, salesmen, pattern makers, buying offices, sourcing agents, factories and industry executives from around the world. This is an ideal guide for dealing with overseas factories and production agents, in person or by phone, fax or email.

"Pocket Textile Merchandising & Marketing Expert" is an indispensable book for everyone in the textile & related industries!


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TABLE OF CONTENTS

DEFINING MERCHANDISING

COMMUNICATION COORDINATION & FOLLOW-UPS BUSINESS KNOWLEDGE SAMPLING NEW DEVELOPMENTS PRICING ACCESSORIES EMBELLISHMENTS ORDER PROCESSING QUALITY ASSURANCE MARKETING CERTIFICATIONS OUTSOURCING/SUBCONTRACTING RECORD KEEPING & SYSTEM DEVELOPMENT COMPLAINT HANDLING SYSTEM PRESENTATIONS & MEETINGS MERCHANDISING IN MADE-UPS
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The AKTRIN Group of Information Centers is an international consulting firm fully dedicated to the furniture, textile and wood industries. Our research library contains over 1500 reports, covering all aspects of the residential and office furniture markets, textile, fiber fabrics, apparel, garments, as well as wood products, lumber, MDF, particleboard, plywood, millwork, windows, doors, floor coverings and much more.

Search Terms: Pocket Textile Merchandising & Marketing Expert, Flow Chart of Merchandising Activities, Departmental Structures in Merchandising, Traits of Merchandisers, Scope of Merchandising, Internal Communication, External Communication, Information Inflow, Communication Essentials, Drafting a Business E-Mail, Coordination, Levels of Coordination, Coordination in a Composite Unit, Coordination in a Non-Composite Unit, Coordination in a Buying House, Coordination in a Liaison Office, Follow-ups, Knowledge of Company and its Processes, Knowledge of Products offered by the Company, Knowledge of Related Products, Knowledge of International Markets & Business Trends/Events, Knowledge of Buyers, Knowledge of Buyer’s Standards, Knowledge of Competitors, SAMPLING, Sampling Process, Types of Samples (Garments), Types of Samples (Fabrics), Types of Samples (Others), Samples’ Display, Sampling Documents, Categories of New Developments, New Season Shades, Styles & Designs, Marketing Research, R&D in Manufacturing Facilities, Methods of Pricing, Pricing Process, Pricing for Fibres & Yarns, Pricing for New or Specialty Products, Check-List for Pricing, Price War after Elimination of Trade Restrictions, ACCESSORIES, Types of Accessories, Sources of Accessories, Costing of Accessories, Accessories Sampling, Accessories Sourcing Process, Embellishments, Costing of Embellishments, Sources of Embellishments, Embellishments Sourcing in a Buying House, Order Processing-Introduction, Types of Orders, Inventory levels, Warehousing, Lead-Times & On Time Deliveries, Data Analysis, Quality Standards, Accredited Labs, Quality Control, Quality Parameters, SQC & Six Sigma, AQL Levels, Quality Defects List, Difference between Merchandising & Marketing, Nature of Marketing, Marketing Process, Export Marketing, Containerization, Textile Exhibitions/Publications, Need of Certifications, ISO, WRAP, Oeko-Tex, FLA, SA8000, AAFA, Customer Specific Certifications, SUBCONTRACTING, Need of Outsourcing, Check-List for Outsourcing, Outsourcing Process, Outsourcing in a Buying House, Domestic vs International Sourcing, Check-List for International Sourcing, Record Keeping, Maintaining Hard Versions, Maintaining Soft Versions, Standardization of Hard and Soft Versions, Importance of System Development, ERP, COMPLAINT HANDLING SYSTEM, Complaint Handling Process, Types of Complaints, Complaints from Inside Organization, Claims/Charge-backs/Replacements, PRESENTATIONS, meetings, Preparing & Delivering Presentations, Arranging & Attending Meetings, Communication Tools, Time-Lines & Action Plans, Home Textiles, Gloves, Hosiery, Nonwovens, Textile Industry Report, Textile Markets, Textile Market Studies, Textile Industry Analysis, Market Research, Textile Industries, Textile Market Studies, AKTRIN Textile Information, Aktrin, Gewebe, Textil

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